As long as people have carpets, they’re going to need help from carpet cleaning services like yours. And, while you might see a surge in business in the springtime when people do their spring cleaning, your business is largely not a seasonal one. If you work diligently on marketing and advertising your business to potential customers in your area all year long, you can quickly grow your business and see more sales throughout the year.
Direct Print Marketing Gets Leads and Converts Customers
First of all, you want to advertise to your target audience, right? Why not have a run of carpet cleaning door hangers made up and then have your employees or a couple of hired contractors go and hang them on people’s doors in the areas you serve?
One of the best ways to do this is to have your sales reps make their rounds with enough carpet cleaning door hangers that they can leave one at every house they visit. This way, even if no one is home to talk with them about your services, they can still leave some promotional information that will get potential customers thinking about cleaning their carpets and sprucing up their homes.
Keep Educating Yourself
Next, never assume that you’ve found the very best cleaning materials and techniques. Technology is progressing, and manufacturers are creating more and more eco-friendly and effective carpet cleaning equipment and chemicals all the time. You don’t have to switch your whole company to the “latest” thing to come around every few months, but you should keep an eye out for more efficient, cost effective, and environmentally friendly ways to do business.
Pay Attention to the Customer Experience
If you make your customers happy, they’ll keep coming back to you whenever they need their carpets cleaned, and they’ll recommend your services to their friends, family, and coworkers, too. If you neglect them or leave them feeling like you did a poor job, they’re going to make sure that no one they know ever uses your services again.
So pay attention to your customer experience from beginning to end, and then follow up with your customers about their satisfaction, what they liked, what they didn’t like, and what you could do better afterward. And, if a customer really liked your work, don’t be shy about asking them to write a testimonial for your business. You can put this up on your website to show new customers that you really do care about the work you do and the people you do it for.
Use Social Media to Network and Build Your Customer Base
Finally, don’t forget that the Internet holds a lot of potential for great free and low-cost advertising and marketing. Create accounts for your business on Facebook, LinkedIn, Instagram, Twitter, and wherever else your customers hang out online. Then consistently write quality posts and upload pictures that you’re proud of to show people what you have to offer as a business.
Try these tips out and see how your sales numbers do over the next quarter. Stay on top of your marketing and advertising, and you’ll expand your business significantly.
Visit Our Product pages for more information:
Posted on April 06, 2016