If you have an HVAC business, you know that you’re almost always going to be busiest in the summer when temperatures are really hot and in the winter when it gets frigidly cold. People don’t tend to notice that their heating and air systems have gone out until they really need them, and even if they are aware of the problem, they’ll often put off doing anything about it until the weather has hit extreme temperatures.
So what can you do to improve your business throughout the year and take some of the pressure off during the summer and winter? Try implementing these five small things in your advertising, marketing, and business strategies.
To begin with, you can have sales reps go out to talk with people in your area about the importance of getting their HVAC systems checked out before it gets too hot or cold. When they do this, they can take door hangers with them that detail your services, off-season specials on tune-ups, and other cool discounts and specials you’re running. This will get your potential customers thinking about getting their HVAC systems serviced, and they’ll associate your brand with those services.
When you get a contract with a customer or when they call you out for a single job to service their heating and air system, you can improve your professionalism and brand recognition by going with custom work order invoices. These will not only have your brand name and logo on them, but they’ll also be customized to make it easier to fill them out with your particular services. This also makes it easier to read them later so that your customers can refer back to them and remember who did the work for them (when they see your branding on the form).
Company uniforms are another great way to improve your professionalism and spread the word about your business. When your workers show up at a customer’s house, the customer will know that they represent your brand and will feel more comfortable letting professional-looking people into their home. Then, when they’re driving around town or heading out to lunch, they’ll still be representing your brand with their uniforms. Essentially, this is free advertising to improve brand recognition.
After you service a customer’s heating and air system, what do you do? A simple phone call or email could go a long way toward improving your customer service and letting your customers know that you care about them and their experience. And don’t be afraid to ask for testimonials from customers who are happy with your work.
Finally, don’t forget to list your HVAC business with Google. This will help to ensure that people searching for businesses like yours in your area can find you easily. Listing with Google and keeping an active social media presence will do wonders for how many customers you get through online and mobile searches. List your business information in local directories online. This can help to build your credibility and drive traffic to your website, blog or to your physucal business location. Here are some of the most popular ones:
With these five small things – including printed materials like custom work order invoices and door hangers, online marketing, and an overall professional demeanor – you can really improve your business and get more customers all year long.
Posted on September 14, 2016