Are you doing everything you can to keep your flower shop growing and to keep bringing back repeat customers? You might think that you’ve done everything you can with advertising, marketing, and customer service to keep expanding your business, but you might still be missing something. Check out these five important things that every florist and flower shop needs to succeed.
When you opened your shop, you probably put a lot of thought into how you arranged all of your flowers, bouquets, baskets, and other arrangements, right? As beautiful as your original design was, it can’t stay that way forever. Create new seasonal displays and change the setup of your displays regularly. This will give customers more reasons to come in and see what you have for sale throughout the year.
Got a new batch of gorgeous orchids in stock? Just created a beautiful new arrangement for an upcoming holiday? Snap a few attractive pictures and put them online on Facebook, Twitter, Instagram, and other social media platforms. The more you show off your goods and all of the beautiful selections you have, the more your customers will want to buy them.
This may seem like a small detail, but it really is an important one. Don’t just buy a generic set of invoices from an office supply store. Instead get a branded florists & flower shop invoice that displays your logo and is designed to work with your kind of business. This will make it easier for customers to read what they’re buying from you, and they’ll see your logo and brand name on each invoice, which will cement your business in their mind as their go-to flower shop.
Give your customers the opportunity to sign up for your email mailing list, both in your store and online. When they opt in for this kind of marketing campaign, you’ll know that they’re interested in hearing from you and getting information on the latest deals and selections from your shop. Send out regular email newsletters and updates, and you’ll keep your customers up to date on all of the latest news and events for your shop.
Finally, all of your other efforts will be for nothing if your flowers look sad and droopy. You can keep all of your flowers looking lovely and fresh for much longer when you regularly clean your buckets and add fresh water. And don’t forget to clip the ends of your stems at an angle before putting them in water so that they can continue to soak it in and keep the petals fresh and bright.
From branded florist & flower shop invoices to online and email marketing to keeping your flowers as fresh as possible, these are the most important things that every florist and flower shop needs. Keep them in mind and see how much better business can be.
Posted on September 21, 2016