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The Perfect Carpet Cleaning Business: Increasing Income & Reducing Costs

carpet cleaning business marketing and promotion

 

The carpet cleaning business may be extremely competitive, but the potential for profit is always there. The key is to reduce costs and increase income. Employing some of the following target strategies aimed at helping you grow your small business can help you do that.

Engage In Lifelong Learning

No matter how much you think you know, there is always something new to learn. This goes for any business, so remember to be on the lookout for seminars and workshops that you can go to. This will help you learn new cleaning techniques that can reduce your overhead and maximize your profit.

Use All Resources At Your Disposal

Marketing your carpet cleaning business is often a difficult chore to do on your own. As a small business owner, consider using all resources at your disposal to get your good name out there. People need to know who you are if they are going to call you. Participate in trade associations and civic organizations in your effort to network with other business owners in the area.

Always Clean Like You Own the Building

You can get in a rut in the cleaning business. When this happens, you might not clean at your best. To avoid this, always clean like you own the building. This will improve your reputation in the long run, which will naturally increase your income.

Be Organized and Have A System

Missed appointments and under-scheduling are the bane of existence for many service oriented businesses. You need to know how long it will take you to clean each property. Do not over-commit, or you will be late to many of your appointments. Conversely, if you do not have a proper scheduling system in place, you may also find yourself with way too much downtime. Be prepared with custom invoices and work orders, printed with your business infrmation.

Never Undersell Your Ability

You are your own most precious asset. Speak highly of yourself in all situations. Do not say “I can’t do it.” Instead, endeavor to learn how to tackle new tasks and sell yourself as a result.

Protect and Care For Your Employees

Unless you want to be cleaning carpets on your own 24/7, quality employees will be the key to your ultimate success. You must take care of them. They will sell your business in ways that you simply cannot.

Track Your Labor Costs

In order to decrease your expenses and increase your income, you will need to track labor costs at every turn. In any service oriented business, this will be your major expense. By all means, make sure that you pay your employees for their time, but ensure that you have accounted for all of this when issuing estimates and setting your rates.

These simple tips can really help you reduce costs and simultaneously increase your revenue. To keep track of money owed to you, remember to use custom-made carpet cleaning invoices. One missed payment can cost you a lot, so avoid that by issuing accurate and detailed invoices to your customers.

Posted on October 19, 2016